Your product looks finished. Your users disagree.

AI helped you ship fast. But signups aren't sticking, and you can't see why. I tear down your product the way an experienced product lead would — and tell you the one thing to fix first.

Get your Teardown → Or see what's inside a Teardown ↓
The problem

You're shipping fast. Something's still wrong.

1

People sign up and never come back — and "improve onboarding" isn't an answer.

2

You've rewritten the landing page three times. The numbers didn't move.

3

You don't know if it's your pricing, your positioning, or your product — so you guess.

AI can build your product. It can't tell you which of these is actually killing you. That's a judgment call — and judgment comes from having seen it a few hundred times.

Why this isn't a cheap audit

An AI tool gives you 200 issues. You need to know which few matter.

A scanner

Lists every problem with equal weight.

It doesn't know your stage, your business model, or your one real bottleneck. You're left with a longer to-do list and no more clarity than you started with.

The Teardown

A senior product lead, looking at your product.

You get a ranked verdict: fix this first, then this, ignore the rest for now. One bottleneck named, with the reasoning behind it.

Fouad Akkad
Who's behind it

20 years leading product, now pointed at yours.

I'm Fouad Akkad. For two decades I've led product, UX, and product ops across government platforms, media organizations, and cultural institutions — work used by millions, judged on whether real people could actually get through it.

I've seen the same activation problems play out a few hundred times: the signup that loses people on step two, the feature nobody finds, the pricing page that reads as a question instead of an answer. That pattern-recognition is what you're buying. Not a tool — a verdict.

Product & UX leadership Product ops Scalability & production readiness AI-native products
Fouad Akkad
Founder · Product Strategist · Builder
What you get

Exactly what lands in your inbox.

Every Teardown follows the same structure — a ranked verdict, not an issue list. Here's what each part does. Real published reviews will join this section as they go live.

Part 01

The ranked verdict

What it isThe friction points in your signup → first-value flow, ordered by impact — so you know what to fix first, not just what's broken.
Why it mattersA scanner gives you a pile of issues of equal weight. This tells you which ones actually move activation.
Part 02

Annotated redlines + copy

What it isYour highest-impact fixes drawn directly onto screenshots, plus a pricing/positioning quick-take and the landing-page line changes that matter most.
Why it mattersYou see the change, not a vague suggestion — ready for you or your AI to execute.
Part 03

The headline verdict + Loom

What it isOne single highest-impact change, plus a 10–15 min Loom walking through the reasoning. One async follow-up round included.
Why it mattersYou leave with one clear decision and the thinking behind it — delivered in 5 business days.
The offer

One low-risk way in. One reason to stay.

Start with a Teardown. If you want ongoing eyes on a product that never stops moving, the Retainer is the natural next step — and your Teardown fee counts toward it.

Start here
The Teardown
A focused review of one critical flow — default: signup → first value.
$500one-off
Credited toward your first month if you upgrade within 14 days.
  • The biggest friction points, ranked by impact
  • The highest-impact fixes shown as annotated redlines
  • Pricing + positioning quick-take, plus the highest-leverage landing-page copy changes
  • A 10–15 min Loom walking through the verdict
  • One headline verdict: the single highest-impact change
  • One async follow-up round · delivered in 5 business days
If you don't find the Teardown genuinely useful, I'll refund you in full. The risk is mine, not yours.
Get your Teardown — $500 →
The Retainer
An ongoing outside product brain for founders who keep shipping.
$750/ month · cancel anytime
Founding rate — locked in for life, rising soon.
  • Always-on async access — the answer when you're stuck, not five days later. A real product brain on call, replying within one business day.
  • A monthly teardown of everything meaningful you shipped — same rigor as your first, applied to your newest work, with a written verdict, updated redlines, and a live working session
  • A running, continuously re-prioritized backlog — one source of truth for what to fix next
  • Benchmark snapshot vs comparable apps (as data grows)
A monthly teardown plus always-on access — for less than two Teardowns on demand. Cancel anytime.
Start with a Teardown first

Want to see how I think first? Take the free First Look.

Send me your signup link and I'll point out the single most obvious thing slowing your new users down — and how I'd approach it. The full ranked verdict and the plan are the Teardown; this is the free version, a real taste of how I see products.

Get your free First Look →
No card, no catch. If it's useful and you want the full picture, the Teardown is right there.
How it works

Three steps. Five days.

01

Book

Pick the Teardown, send your product link and one sentence on what worries you most.

02

Teardown

Within 5 business days: the ranked verdict, annotated redlines, and a walkthrough Loom.

03

Decide

Apply the fixes yourself, or continue on the Retainer for ongoing eyes — Teardown fee credited.

Questions

Before you book.

Is this just a UX audit? +
No. A scanner lists problems with equal weight. This gives a ranked verdict on which ones actually matter for your stage — and what to do about the top few.
I built my product with AI — is it too rough? +
That's exactly who this is for. Built fast, shipped fast, and never stress-tested by an experienced eye. That's the gap I'm here to close.
What if it's not useful? +
If you don't find the Teardown genuinely useful, I'll refund you in full. The risk is mine, not yours.
Do you write code or design? +
I can — I've built and designed products for 18+ years. But that's deliberately not what this is. You're buying judgment and direction, so the focus stays on the decisions that move activation, not on billing you for output. If you'd want hands-on help building or designing a fix, that's a separate conversation — just ask.
Will you sign an NDA? +
Yes, on request.

Stop guessing what's wrong with your product.

One teardown. One clear verdict. Five days.

Get your Teardown — $500 → Not ready? Get a free First Look