Founder · Product Strategist · Producer
Fouad Akkad
Builds AI-native products
Produces as Etherest
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I build digital products that people actually use — with a bias for clarity over complexity and execution over theory.
Over 18 years I've led product and design across government platforms, media organizations, and cultural institutions. Today I build AI-native products — tools that solve real problems, not demos dressed up as startups. Every product starts with one question: does this need to exist? If yes, I make it excellent. If no, I move on.
Under the name Etherest, I produce electronic music — deep, textured, cinematic. What began as a creative outlet became a second discipline: sound design, mixing, mastering, and eventually building the audio tools I wished existed. Music taught me to trust my ears, iterate relentlessly, and ship things that feel right — not just function correctly.
AI helped you ship fast — but signups aren't sticking and you can't see why. I point 18+ years of product judgment at your product, the way an experienced product lead would, and tell you the one thing to fix first. A ranked verdict, not a 200-item issue list.
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I kept reaching for tools that didn't exist — EQs that could think, limiters that could feel, vocal chains that didn't require six plugins. So I started building them myself. Fouad Akkad · on why the plugins exist
Electronic music producer, sound designer, and relentless experimenter. Deep bass, cinematic textures, and beats that hit different. Music is the other half of everything I do.
Listen →Professional VST plugins for mastering and mixing — built from production needs, not feature checklists.
Explore all plugins →